MFM’s Pod Loft in Wired

In an effort to keep listeners’ attention, teams behind “My Favorite Murder” and other shows are creating IRL happenings for fans—and they dig it.

A FEW WEEKS ago, during an otherwise bleak couple of days in Brooklyn, New York, thousands of podcast fans got a special treat: They got to be a part of My Favorite Murder.

No, they didn’t become victims of some horrible bound-for-true-crime massacre, but rather they were invited into a pop-up version of My Favorite Murder’s original podcasting studio, the pod loft. After spending countless intimate hours listening to the show, these so-called Murderinos were finally able to embrace a version of the space they’d spent so much time haunting. It had been filled with fan art, listening experiences, and tributes to the pod’s motto of staying sexy and not getting murdered.